Redesign Snackmagic check out experience
Web Designer (UX/UI)
Cambo Box is a popular Cambodian-inspired fast casual restaurant located in New Brunswick, NJ.
Founded in 2018, Cambo Box is hoping to bring Cambodian flavors and culture into a market that is lacking representation. They specialize in Cambodian sandwiches and rice boxes with a modern twist.
I worked with the owner on creating a brand style guide and responsive website redesign.
You can view live website here!
From meeting with the owner, Eric, to learn more about his business and customers, I identified the following main goals for the website.
We looked at other establishments in the food industry that identifies as fast-casual restaurant and/or traditional meets modern.
TaiyakiNYC - taiyakinyc.com (Japanese-inspired dessert)
Chipotle - chipotle.com (Mexican-inspired fast-casual restaurant)
Num Pang - numpangkitchen.com (Cambodian-inspired fast casual restaurant)
A few things stood out that were present on all 3 sites.
A large image of what they serve is displayed once user lands on the homepage.
Unique stories touches customers. These businesses share their mission and values on their website.
Background & Value
Working with the owner, we listed out everything that needs to be on the site.
Links to food delivery services
Link to catering site
Starting with a low-fidelity sketch, I split the information into these tabs:
One scrollable page that includes restaurant information: Menu, Location, Hour, Our Story, Embedded Instagram gallery
Same information as the "Menu" section on home page, but on its own page
Same information as the "Location" section on home page, but on its own page
Same information as the "About" section on home page, but on its own page
Allows users to call the restaurant without having to input the number
Links to a 3rd party catering platform
Opens Cambo Box's instagram profile
Through contextual inquiry, I quickly discovered that by having so many tabs, it was creating more work (more clicks) for users to find what they are looking for. Since there isn't much content on the site, I condensed the tabs into:
UI Style Guide
The final product is live on cambobox.com on desktop as well as mobile.
For next steps, I would like to create a "featured" section for articles that were written about Cambo Box. Also incorporating more color options in the style guide.
What captures a users eyes and turn them into a potential customer is inviting visuals, a welcoming tone, as well as a unique story behind the business. As I continue to work with different brands in different industries, I look forward to learn more about each user group and to create a product that is uniquely for them.